Reimagining brand identity and delivering a modular design system for digital growth.
Web
Technology & SaaS
3 months
OTOMO, a platform aimed at empowering creative freedom, engaged AnalogFolk and Irazu Studio to design its website and foundational design system from the ground up. The project was split into two key phases: first, defining the brand identity and creating a clean, flexible logo; and second, developing a design system that could scale across web and mobile. The goal was to produce a modular, easy-to-use framework that minimized future rework while establishing visual consistency across platforms.
UX/UI Design
Visual Design
Interaction Design
Prototyping
Design Documentation
We collaborated closely with the AnalogFolk team and OTOMO’s stakeholders across both branding and system design phases.
Defined brand identity and visual direction through exploration and workshops
Created flexible logo and foundational color palette based on stakeholder alignment
Built low-fidelity wireframes to identify key components and UI patterns
Developed modular UI system with rules for spacing, typography, and color
Prototyped and tested core layouts across desktop and mobile
Delivered final design system with documentation and business usage guidelines
Highlights
We designed a modular component system with scalability in mind, ensuring UI elements could be reused and adapted across desktop and mobile.
Highlights
We delivered a consistent design system that defined foundational rules (spacing, typography, colors) and was ready for developers and writers to build upon.
Highlights
Our approach included prototype testing to validate component flexibility, ensuring long-term usability with minimal future adjustments.
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Highlights
Delivered final documentation including design rules for business and marketing use, ready for implementation across product and content teams.
Over the course of 3 months, we created OTOMO’s core digital presence and design system, laying the foundation for consistent brand expression across all channels. The project included exploratory visual work, low- and high-fidelity prototypes, and the successful delivery of a documented design system. This modular setup now supports both current and future platform iterations across teams.
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