Rebranding Facebook for Business to Meta through UX/UI, content, and visual design for the UK market
Web
Corporate / Enterprise
18 months
The Meta Transformation project began as part of a broader effort to rebrand Facebook for Business to Meta for Business in the United Kingdom. Our role was to redesign the main content sections and educational materials on the website, helping establish a refreshed, scalable design system aligned with the new brand.
Collaborating with AnalogFolk and Meta’s internal team, we worked alongside content strategists and editors to ensure consistency and clarity across a wide range of topics, from technology and communication to transportation and fashion. In addition to updating the color palette and component styling, we suggested improvements to the UI system to enhance long-term usability and scalability.
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UX/UI Design
Visual Design
Interaction Design
Design Documentation
We helped bring the Meta for Business UK platform to life by aligning content, layout, and visual consistency across key pages. Our role focused on applying the new brand, scaling the component system, and supporting cross-team collaboration.
Audited and restructured key sections of the site to reflect Meta’s new brand
Designed 18 pages across industries like retail, tech, and communications
Applied an existing design system to create flexible, reusable UI components
Worked with content writers and image editors to unify tone and visuals
Delivered high-fidelity mockups, annotated specs, and dev-ready documentation
Highlights
We established flexible design patterns and reusable UI components, making it easier for Meta’s internal team to expand and maintain the site long-term. This included layout templates adaptable across industries.
Highlights
Each section, was designed with tailored imagery and layouts to reflect the industry’s tone and content strategy, while still maintaining consistency with Meta’s updated brand guidelines.
Highlights
We collaborated with content writers to structure pages around clear narratives. Our visual hierarchy guided users through complex B2B topics with ease, improving both comprehension and engagement.
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Highlights
Throughout the project, we worked in weekly design and review cycles with Meta’s internal team and stakeholders at AnalogFolk. This ensured alignment with evolving brand standards and timely delivery of assets.
The project successfully supported the transition from Facebook for Business to Meta for Business in the UK. Over the course of 18 months, we delivered 18+ high-fidelity page designs covering key industries. These designs are now live on Meta Business UK and continue to serve as part of the platform’s educational and informational offering.
Our contributions included UX/UI design, visual direction, interaction patterns, prototyping, and component documentation, all tailored to scale and support internal teams post-launch.
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