Designing an accessible, educational tool to raise awareness around heart attack risk factors
Web
Health & Wellness
2 months
Bayer aimed to increase awareness of heart health through an easy-to-use, mobile-first risk assessment. Partnering with AnalogFolk, we collaborated to craft an intuitive experience that simplified medical information and prompted reflection. Our biggest challenge was distilling clinical content into a warm, approachable tool that encouraged repeated use without losing credibility. We handled the UX strategy, interface design, and content layout while aligning with the platform’s backend partner, Huma.
UX/UI Design
Visual Design
Interaction Design
Prototyping
Design Documentation
We collaborated closely with AnalogFolk and Bayer to bring clarity and simplicity to a clinical experience.
Researched existing UX patterns and benchmarks
Created wireframes, visual style, and prototypes
Drafted and reviewed all user content with AF team
Designed and documented UI components for handoff
Integrated with Huma’s backend requirements
Highlights
We designed the assessment flow to feel like a helpful, conversational experience using clean language, large tap targets, and reassuring UI elements to guide users with calm focus.
Highlights
The visual style prioritized minimal distractions, using bold typography, flat shapes, and thoughtful microcopy to help users process their results and reflect without pressure.
Highlights
The visual style prioritized minimal distractions, using bold typography, flat shapes, and thoughtful microcopy to help users process their results and reflect without pressure.
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Highlights
The experience was built to grow. The modular system allowed for additional questions, visual refinements, and localized content. It was built using a scalable component model to adapt across languages and regions.
We delivered a fully responsive product in just two months. Bayer received a polished, developer-ready experience backed by documentation, modular components, and a user-centered content structure. The tool was successfully implemented as part of Bayer’s broader cardiovascular health initiative, helping thousands assess and reflect on heart health. Our design contributed to increased completion rates and positive feedback from users and stakeholders alike.
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